Notion template version of The 2026 TikTok Ads Playbook. This is the same content as the PDF, optimized for reading and reference inside Notion. Duplicate this page into your own workspace by clicking the menu in the top-right and selecting "Duplicate".
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Vertical fit decision tree, Spark Ads architecture, founder-led creative templates, Smart+ Lead Gen setup, geo-fence recipes, compliance, and funnel math for SaaS, professional services, and local businesses on $300 to $5,000 monthly budgets.
Solo founders, in-house marketers, and agency operators running TikTok Ads in 2026 for non-ecommerce verticals. Budgets between $10 and $200 a day. Verticals covered: B2B SaaS (with realistic limits), prosumer SaaS, medspas, dentists, home services, fitness, restaurants, real estate, financial advisors. Verticals where TikTok largely does not work: enterprise SaaS, behavioral health, restrictive lawyer jurisdictions.
This is a tactical reference, not a survey. Eight parts. The first part you should read is Part 2, the vertical fit tree, because half the readers should not be running TikTok Ads at all.